Jackie Hunter discusses defining innovation

When it comes to innovation, it’s not just about having the idea but applying it in practice to create a positive impact on society.

Yet today innovation can be used to describe everything from new technologies to the transformation of a whole culture. What is the true definition of innovation? What makes something innovative? In this video interview with IDEA COLLIDER, Dr. Jackie Hunter our CE Clinical and Strategic Partnerships debates the culture of innovation, how to define it, how businesses should approach it and how to measure it.